We received an email today, and the first words were “Dear Sir/Madam…”
Now this might not mean much to most people, but anyone that works for an online business will tell you a day doesn’t go by without your inbox being flooded by suppliers and distributors from all sorts of mysterious overseas locations. Half of them are probably scammers, but I guess I’ll never know. To cut a long story short, their emails almost always begin with “Dear Sir/Madam…”
…so upon seeing this, I immediately ignored it, but out of the corner of my eye I noticed it was a ‘regular’ email. Sure enough, it was a real customer!
We receive thousands of real emails but this is the first I had ever been addressed like this, legitimately anyway. It’s so rare to be addressed like this these days, I guess it’s kind of nice when you think about it…:)
Anyway I ended up scanning back through hundreds of emails from over the last few months, paranoid that we may have ignored other legitimate emails like this but we luckily we didn’t. Most customers are usually very casual, and begin their emails with a “Hi there”, or a “Hey”. I think I like it better this way:)

